The art of creative creation for Display Advertising

Vital points to watch out while designing creatives (display ads):

• Pre-qualify users early so that you can save the cost of that click. 
• Use indirect call-to-action without demanding a strong commitment.
• Your logo or brand will increase your credibility.
• Make your users feel a subtle yet opportunistic sense of urgency to act on your call. 
• Always remember to have the same look and feel on the creative and its corresponding landing page.

Tongue Fu!

First Idea: Share control and communicate decisions clearly!
Like-why: If control is shared, then any positive or negative outcomes down the road are also shared. This way, the team is going to stick together and work towards the pre-stated objectives.

Second Idea: Maintain a positive perspective & try to look at the bright side!
Like-why: Things will go wrong, this is certain. Knowing this from the beginning provides ample emotional buffer to take on hardship well. By focusing on how to recover from such unfortunate situations, one will be able to make progress no matter what.

In order to proactively use 1st idea, you should communicate clearly. Pros and cons will be exchanged freely.  Where you stand will be made clear. All parties stance involved will be made clear. Any decision made will be common.

In order to use the 2nd idea, you should not be afraid of things going wrong. You should accept the outcome and focus on how to recover. What concrete things can be done to change course.You should rest assured that there is always a brighter side to perceive. Overall, you shall maintain a positive outlook and reflect this outlook in all your interactions. Because your achievements so far should already be making you feel proud of yourself.

Sense standy to sense alert

I was about to sleep. My wardrobe door was open. I have a pack of lavender hanging on the door knob. My iPad was in the wardrobe, top shelf.

iPad calendar rang an alert for a calendar event for next day. I heard it. Then my nose immediately picked up the smell of lavender. This was surprising to me as I was not feeling the smell before.

Is it that before sleep all senses go to standby mode, and they get active in a cascade on an alert situation felt on any sense?

How to remove the navbar that shows up at the top of your blog?

Insert the following two lines in between your blog's
layout section in HTML view.

#b-navbar { height:0px; visibility:hidden }
body { position: relative; top: -32px; }

How to connect MAC and Philips WiFi MediaConnect Software

Run the WiFi MediaConnect software designed for Windows platform in a virtualised Windows environment.

* There is a free app for Mac called VirtualBox. After you install VirtualBox, you can install a copy of Windows 'under' VirtualBox.

* Make sure you give the Windows machine a bridged network connection.

* Also install and run the WiFi media connect software in the virtual windows environment.

* Make sure your TV is switched on and connected to your home network.

* Make sure your PC is connected to the same network as your TV. You can do this by checking the IP address of both devices.

The first three decimals should be the same: e.g. PC (192.168.1.10) and TV (192.168.1.12).

* For the TV to be visible within the network, the “Show PC media files” setting which is located in the “Network settings” menu should be set to “ON”.

* If your PC is running a firewall program, check that your firewall allows “Wi-Fi MediaConnect” to send and receive data through the network. Refer to your firewall documentation on how to do this.

* After you connect your TV and PC to your network, wait for a minutes before you start to project. It can take a little time to establish new connections.

How to use Time Capsule as an external drive

1. Open Finder-->Preferences

2. Under the General Tab, put a check mark to "Connected Servers". This will show all connected servers as mounted volumes as well as your Time Capsule on your desktop.

3. Go to your desktop, double click on your Time Capsule & create a folder called "External Hard Drive".

4. Now you can drag and drop files there just like an external drive.

Please see if this meets your expectations. Try and comment!

How to increase your blogger traffic.

1. No need to post every single day. Just post often enough to keep users wanting to returning to check out your next post. The moment you stop being consistent on this, your returning visitors will drop.

2. Re-post old and popular posts randomly. Repetition is memorable.

3. Change the design of your page to reflect the overall message clearer and make your users feel that the site is active.

4. Most users who read posts want to see others afterwards. Point users in the right direction by linking to other related posts and encourage them within the post to check out others posts in that category. The related posts layer should stick to the screen as your scroll up and down. That way, users always know where they can go next.

Please note that these are webgeekly.com best practice suggestions. Try and comment!