The World Wide Web (WWW) has revolutionized the way we communicate with outside world. Nowadays, we google "100m world record holders" and get tons of videos, images, screen shots, news, cover stories, and more. The currency of the web is the quality of the information relevant to a specific topic we have in mind querying. The world has revolved around this notion, and evolved into a full blown web of information shared via social networks. From any person on Earth, everyone else is at most six hops away: the notion we denote as 6-degrees of separation.
"Slow sites never win" is one of the defacto standards of online e-commerce. Ever real time information has become an absolute must. Major shopping engines like Amazon, eBay, Yahoo, Microsoft, Google have been constantly incorporating real time user behavior into the heart of their search engines to better serve their customers, i.e., us. Everyone of us would like to be treated specially, and we glorify every single opportunity and occasion that makes us feel even more so. Therefore, Customer Relationship Management (CRM) has since become a fruitful area of research and technology, attracting and employing professionals from Marketing, Sales, and Technology Development. Now, it is all about tapping into what your customers say. Real time. Right there and then.
Exciting new developments have spurred a flurry of new ways of thinking about what we buy, how we buy, and why we buy. Twitter has swept the world with instant communications, 140 characters long. Now, when we search for "100m world record holders", we also get what people have been thinking about and saying as of now. This is disruptive and exciting, and it will drive us even further for more and more in order to get that edge. Computers and Computer Scientists and Engineers along with the cooperation and collaboration of professionals from other disciplines has been shining like real stars and paving the way for 21st century, the age of information. Lightning fast!
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