The art of creative creation for Display Advertising

Vital points to watch out while designing creatives (display ads):

• Pre-qualify users early so that you can save the cost of that click. 
• Use indirect call-to-action without demanding a strong commitment.
• Your logo or brand will increase your credibility.
• Make your users feel a subtle yet opportunistic sense of urgency to act on your call. 
• Always remember to have the same look and feel on the creative and its corresponding landing page.